World of Warcraft logo designed by Hamagami/Carroll Inc.

World of Warcraft

The challenge: to design a box for Blizzard Entertainment's new WarCraft-themed MMORPG that would create mass appeal beyond the existing fantasy RPG niche market.

By conveying the game's immersive online experience as well as its simple user interface, this box helped World of Warcraft become the #1 selling MMO of all time. A unique gatefold flap provided the real estate to achieve these communication objectives.

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gatefold flap